In a significant boost for Southern tourism, the Greater Birmingham Convention and Visitors Bureau will host the 2026 African American Travel Conference (AATC), scheduled for April 20-22 at the Hyatt Regency Birmingham. This premier event brings together travel planners specializing in group tours for the African American community, alongside industry professionals from destinations, hotels, and tour operators.
The conference aims to foster connections between travel planners and destination partners through networking sessions. The choice of Birmingham aligns with AATC’s mission to connect planners with destinations that offer authentic, value-driven experiences.
Joining this gathering are other Southern CVBs eager to engage with diversity-focused travel planners interested in Southern destinations. Visit Macon, known for its musical heritage and African American history tours like the Heritage Van Tour, will attend to highlight Macon’s charm as a hub for soulful group experiences. Similarly, Destination Augusta plans to participate, promoting its Feel Good City vibe through events like National Travel and Tourism Week, which spotlights unique places and experiences tailored for inclusive groups. These CVBs represent a broader Southern contingent, including potential partners from Georgia and beyond, all aiming to network and secure bookings from planners seeking destinations with deep cultural roots and modern appeal.
This gathering underscores the growing importance of diverse tourism in the South, where historical sites, festivals, and community-driven itineraries draw African American groups. By facilitating these connections, AATC 2026 generates millions in tourism revenue, fostering inclusive growth across the region. Travel planners and industry delegates are encouraged to register early for what promises to be a transformative event by contacting 800-628-0993 or aatconline.com
Learn more about the Greater Birmingham Convention and Visitors Bureau by visiting inbirmingham.com
