Plan for Renewed Ways of Travel

There is finally some great news for the travel industry. The past few years have presented some pretty bleak roadblocks for travel, however this Labor Day weekend signaled the reversal of travel trends. The Transportation Security Administration (TSA) reported that 8.76 million travelers flew over the holiday weekend. That is the first uptick in holiday travel since the Covid-19 pandemic.

It represents an increase of one-hundred forty thousand travelers flying over the holiday, not to mention the increased numbers of people who traveled via car to partake of a vacation. This is the bell-weather indicator of pent-up demand for travel and of great importance to readers of this publication.

Group leisure travel historically leads the way in trends, mainly because people have a desire to be with like minded friends and travel is a favored way to enjoy such interaction. Take note, leisure group travel exists because people like to visit destinations in the comfort and security of people they have something in common with. This is where we all come in If you are reading this article, chances are you are involved in the group travel industry.

If a group travel planner you make it possible for people in your sphere of influence to enjoy travel with little effort and in good company. Now is the time to increase your travel offering and step up your community outreach. In fact, it may be a great opportunity to grow your community following. Think about it, many people in your community want to travel and will be open to the new value that your offer. Remember that value is not simply in terms of dollars but most importantly in ease of decision making and interaction with other travelers.

If you are in the travel industry as a DMO, hotel, tour company, attraction, or restaurant, this is your time to build bookings, establish new relationships and solidify relationships with current group travel planners. Many of your competitors are still hunkered down, do not miss this window of opportunity. Contact your past clients and remind them to keep you in mind for a group visit and most importantly, develop relationships with new travel groups as fast as possible.

If you recognize yourself in the above, act now, pull the trigger and attend a travel conference. You will get new destination ideas, meet new travel planners and begin the healing process. Here are three you should put on your calendar: Small Market Meetings Conference, Big Travel Weekend, Select Traveler Conference.

These events focus on education and networking for group travel planners and the travel industry. Contact 800-628-0993 or

Group Travel Family logo

Connect for Group Travel Opportunities

Join us. Get plenty of group travel news and benefits.

You have Successfully Subscribed!